There is plenty to research and read on why businesses should be using the various social media tools to develop consumer “attachment” to your business. Most of the commentary is based out of the US so it is easy to say or pretend that it cant or doesn’t apply in New Zealand. How wroing you are.
The youth of today who are your customers today and tomorrow are using these tools flat out. You will even find me on Facebook.
Here is a link to a story of an Ice cream palour in Auckland.
http://www.stuff.co.nz/business/small-business/3501543/Networking-in-an-icy-community
#1 by Dean Stevenson at April 30th, 2010
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I’ve got another Social Media story for those petrol heads among us.
In America, there is a website called FordSix.Com. It started with a couple of military ‘cranks’ who liked old in-line six cylinder engines back in 1993 using the early internet. It then progressed to another companies website. When that folded in 2000, suddenly, a lot of people wanted to frequent a chat room on Ford six cars. Well, that social side has started a semi international business making alloy cylinder heads for an ancient six cylinder engines initially minted for 1960 and 70’s Falcons.
What’s funny is all the heads are made in Australia, exported to Arizona, and bolted up to US Mustangs and Falcon’s. I was one of only two Kiwi moderators for FordSix for six years, and its very cool how a social group can create a viable business by just hanging out together, kicking dirt.
#2 by freek at July 7th, 2010
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Ooh so facebook is for other things than playing games and chatting to mates all over the world and of course keeping track of your favorite band
Who new, not me!
lol