If your business can answer yes to any of these questions then maybe a Man Chair is for you.
Your target market is predominately female.
You get men standing outside your store (waiting )
You would prefer your target market to stay longer in your store
Get a Man Chair. Somewhere for the blokes to sit, give opinions on things being tried on, something to read. Please have a variety and things that are current. Make it comfortable.
Even put up sign in the window welcoming blokes in to use it!!